by Patrick Ramsay
While shopping for home or automotive insurance, it’s easy to become overwhelmed by the waves of insurance companies all vying for your business. The word “cheap” is used so often in the insurance market, it’s hard to recall its meaning as you peruse the various options online and hear commercials boasting about the newest, cheapest rates being offered.
There’s a psychological phenomenon known as semantic satiation, in which a person repeats a word or phrase so many times that it temporarily loses its meaning and begins sounding like repeated meaningless sounds. It could be argued that’s what has happened in the insurance market with the word “cheap.” We hear more about cheap insurance than about quality insurance, so naturally we tend to believe the cheaper the deal on the insurance, the more desirable it is. However, what we forget to realize is that cheaper isn’t always better. In fact, when we’re talking about insurance, cheaper is hardly ever better.
Less coverage means less protection. When it comes to insurance, you’re going to get what you pay for. Are lower monthly payments worth potentially being hung out to dry when you need quality coverage most?
Raising your deductible means more out-of-pocket. While you may see a decrease in the cost of a monthly payment by raising your deductibles, when the time comes to use your policy you will have to pay a large sum of money out-of-pocket to cover your repair.
Low cost oftentimes means low quality. When it comes to insurance, it’s tempting to choose the cheapest option. After buying a home or a car, it’s only natural to seek out ways to save, but your insurance coverage is not the place. A quality insurance company will offer attentive customer service and go the extra mile to take care of their customers and help them save money without cutting corners.
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